Tuesday, November 18, 2014

3a. Lecture 1 - What is Innovation? (9/8)

What We Did: What exactly is innovation? Coming into this class I honestly couldn’t tell you. But this knowledge deficiency quickly changed. Our first BMGT289 class was spent talking about innovation and what it truly was. Innovation is the process of having original ideas and insights with value, then implementing them so that they are accepted and used by many. I learned that this is truly the basis of all competition that takes place in today’s society, particularly in the U.S.

Our lecture concentrated a lot on the concept of creativity, which is what leads to innovation. Expertise and creative thinking are an individual’s raw materials. Motivation is what puts these raw materials to work. Creativity CAN be taught, learned and practiced. Creativity comes from play, passion and purpose. Additionally, I was introduced to the Innovator’s DNA. The major steps involved in the innovation process are association, questioning, observing, networking, and experimenting.



Key Takeaways and Future Applications: This first lecture served as a really good introduction to the idea of innovation and how important it really is for my future. It opened my eyes to the urgency for my generation to think ahead. In today’s age of technology, so many jobs are being automated. Therefore, we can’t keep doing what we have been in the past – its time to think outside the box.

Our country depends on innovation to have a successful economy – it drives us to the next level and allows us to remain globally competitive. Older markets are under tremendous pressure, so we need an entire generation of innovators to remain globally competitive. The first company that comes to mind when I think of U.S. innovation is Apple. Apple is able to “disrupt” the marketplace simply because of its experimentation, curiosity, and its willingness to take risks. Of course, Apple employees don’t always succeed right away; it took repeated failure and the motivation to keep trying to get them where they are today. I really admire Apple and Steve Jobs especially for being able to fail so many times but still keep trying. Fear of failure is definitely something I struggle with. At times I feel like it’s really hard for me to be positive when thinking about the future. I tend to always expect the worst possible outcome in a lot of situations. I think this is because I don’t have a set plan that I follow in life. Right now I’m just taking things day by day and that creates anxiety, because the future is so uncertain. I know that failure is inevitable somewhere down the road, and a lot of times it can be a good thing. So I’m hoping this class can help me get over this stigma of failure, or at least help me combat it in new ways.

I applied the lessons from this lecture to think differently about business. I couldn’t help but wonder what life would be without the products we accept as commonplace today. Without such brilliant minds at Apple, I wouldn’t be here typing this paper today because I would be without my precious MacBook laptop. With this observation I asked myself – what if Apple had never created the MacBook? I have a lot of trouble even imagining one day without my cherished laptop. However, if it had never been created, I would have no idea what I was missing. I think that’s the point of innovation – creating things we didn’t even know we needed, and then not knowing what we would do without them.

I was also pretty pleased when I learned that creativity actually could be taught. As of now I don’t consider myself a super creative person. I feel like I have random thoughts of brilliance, but if I was asked to come up with an inventive idea on the spot, I would have nothing. Today’s class made me optimistic because I now know that my creativity isn’t gone forever, it can be practiced, relearned and aimed toward new endeavors.

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